One of the highlights is they are a BD with multiple platforms. There is a division focused on independent-minded, entrepreneurial advisors as well as a W2 model for those looking for a more structured and supported experience where they provide office space, back office, staff, etc., Ameriprise can support varied needs and goals of advisors.
PROS
- Great tools and support to help small to mid-sized advisors grow their practice.
- Very strong financially
- Hybrid platform, both Independent and W2/Employee options
- High degree of freedom in both platforms
- Fully developed infrastructure from Technology platform to back office support/processing.
- Great culture of support for that advisor looking to go to the next level.
- Offering is seamless, one login and you get it all
CONS
- Focus on small/mid sized advisors means extremely large practices may hit edges of support for exponential growth.
- Must use Ameriprise logo/brand in practice name/advertising


